This package asks the question “What If Animals Could Speak” and brings the human element out through the thoughts of animals in the fund raising letter. A personalized message showing through the outside window envelope and the graphic of a computer with an audio file icon on the reverse side of the envelope with appropriate teaser copy gets the donor inside the package.
The accompanying multi-media landing page provides the option for donors to go to a unique URL to hear Sampson speak and a donate button for on-line giving.
